After looking through my collected research I began looking through a variety of typefaces that have potential usability for my packaging.
These included -
Real
Ale Real Food – chalkduster
Real
Ale Real Food –
Cracked
I went for types that had a rough look to them and if possible look hand done.
The chalkduster makes me think of the small advertising boards that small shops have outside, just a simple advert, hand done instead of a flashy digitally made advert.
The cracked typeface gives the more weathered look that reminds me of the hop sack from WVB, its something used in the physical labour and the type shows this.
The last type I found was Handwriting - Dakoto, I liked this even though it didn't show the roughness of cracked, it gives a more personal hand done look. It makes me think of a company making the product and signing it to give it a personal touch and as well almost showing how proud they are of their product, its locally made with high quality ingredients, their going to want people to know this.
After having another look at the Legges site I realised that with their tagline and other pieces of text they actually use a form of Handwriting - Dakoto.
This further proves my thoughts about this typeface and for my next step I will see how this will look on my packaging.
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