Research into Rustic

From feedback received a more rustic feel from the typeface would be more suitable for my packaging.

From taking the word rustic sort of feel that I get from my research is a handcrafted almost rough look. Its a look that's been done by hand, its unpolished and has a personalized look that looks like its come from somewhere local and natural.
For an actual package design if made from wood, this would be quite a good technique to use as it gives a real rustic/handcrafted look but wouldn't be as affective at meeting the brief and generally being as plausible as cardboard.

http://www.nicecarvings.com/home/how-to-tutorials/distressed-wood-tutorial

A fantastic example of the sort of type I will go for was shown from the brewery itself. This is one of the hop sacks they used which is on display in the brewery. The text used is the style I require for my packaging, it has the hand done, rough look to make the text and packaging go together and suit the style of the brewery.

As well after looking through this style of design I have also decided to stick with keeping the packaging to its basic cardboard colour. This means that there will be a huge amount less ink needed, which is helping towards its cost and how green it is and I feel it will go with the rustic theme that I will attempt to implement. All together though I feel they will all tie in together and the packaging will have continuity.